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THE PRODUCT LIFE CYCLE & THE PRODUCT DIFFUSION CYCLE

TOPIC 4: MARKETING . THE PRODUCT LIFE CYCLE & THE PRODUCT DIFFUSION CYCLE. IB BUSINESS & MANAGEMENT A Course Companion, 2009. PRODUCT LIFE CYCLE . The product life cycle shows how sales are likely to be generated throughout the market life of a product.

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Cycleintroduction - PowerPoint PPT Presentation

THE PRODUCT LIFE CYCLE &amp; THE PRODUCT DIFFUSION CYCLE

THE PRODUCT LIFE CYCLE & THE PRODUCT DIFFUSION CYCLE