'Database marketing' presentation slideshows

Direct and Online Marketing: Building Customer Relationship

Direct and Online Marketing: Building Customer Relationship. Foreword:. Computer in the future may weigh no more than 1.5 tons. - Popular Mechanics, 1949-. OBJECTIVES. After reading this chapter, you should be able to:.

928 views • 71 slides

Prepared by Angela Zigras, Seneca College Deborah Baker, Texas Christian University

DECISION SUPPORT SYSTEMS AND MARKETING RESEARCH. Prepared by Angela Zigras, Seneca College Deborah Baker, Texas Christian University. You will learn to . 1. Explain the concept and purpose of a marketing decision support system.

827 views • 60 slides

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication

Catching the Buzz: Promotional Strategy and Integrated Marketing Communication. Chapter Objectives. marketing communication communications model promotion mix. Chapter Objectives. word of mouth marketing, buzz marketing, viral marketing, guerrilla marketing

794 views • 53 slides

Integrating All Direct Marketing Channels to Build Customer Loyalty A BMW Case Study

Integrating All Direct Marketing Channels to Build Customer Loyalty A BMW Case Study Kay Madati, Relationship Marketing Manager BMW Arthur Middleton Hughes, VP for Strategic Planning MS Database Marketing The DMA 84 th Annual McCormick Place, Chicago

654 views • 51 slides

Database Marketing

Database Marketing. Cluster Analysis. Agenda. Discussion of the first Assignment Motivation for conducting Cluster Analysis Benefit Segmentation Cluster Analysis Basic Concepts Hierarchical/Non- Hierarchical Clustering Implementation in SAS and interpreting the output. Voter Profiling.

561 views • 45 slides

Digital Best Practices

Digital Best Practices. Radio Market Share. Source: Borrell Associates, 2009. Research For Data Driven Decisions. Interactive Products. How Stations Are Making Money!. Display ads (banners) Sponsorships Streaming Search Auctions Directories Audio on demand (Podcasts) Video on demand.

464 views • 40 slides

Market Communication

Market Communication. Figure 14.1: The Communications Model. decoding. encoding. Message. Medium. Source. Receiver. Noise. Feedback. Promotion Mix. Advertising Sales Promotions Public Relations Personal Selling. Figure 14.2: Control Continuum. Advertising. Sales Promotion.

322 views • 31 slides

2007 Leigh Dance

2007 Leigh Dance. The reproduction, modification, or distribution by whatever means of the whole or any part of this presentation (including, without limitation, all images, logos, graphs, charts and quotes) is strictly forbidden without specific written permission from the author.

301 views • 23 slides

Section 28.1 Marketing Information

Chapter 28. marketing research. Section 28.1 Marketing Information. Section 28.2 Issues in Marketing Research. Marketing Information. Section 28.1. CONNECT Why do you think some businesses fail while others succeed in the marketplace?. Marketing Information. Section 28.1.

414 views • 21 slides

DIRECT MAIL

474 views • 21 slides

268 views • 21 slides

Integrated Marketing Communication and Connections Planning

Integrated Marketing Communication and Connections Planning. Case Study. Its Crunk!!! time again Budget still only have $25 Million Target still Urban and suburban hip-hop youth Discuss how these five responses to diminished effectiveness would shape your media strategy

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Marketing Research

296 views • 17 slides

Chandni D evani

Chandni D evani. DIRECT MARKETING MULTI LEVEL MARKETING. Direct Marketing. Direct marketing is a form of Advertising. Traditional Ways: Modern Ways: Using, techniques such as promotional letters, street advertising. TYPES. E-Mail marketing Tele Marketing

340 views • 16 slides

Secondary Data Research in Digital Age

Secondary Data Research in Digital Age. 1. To discuss the advantages and disadvantages of secondary data 2. To give typical examples of secondary data analysis conducted by marketing managers 3. To understand the nature of model building with secondary data

574 views • 14 slides

The Real Business of Web Design

245 views • 12 slides

Integrated Marketing Communications Plan for the AESM Dodgeball Tournament

296 views • 11 slides

Database Mining in Enterprise Resource Planning

Database Mining in Enterprise Resource Planning. UCI Freshman Seminar May 10th, 2004 Patrick Nguyen Huu. Introduction To ERP.

228 views • 10 slides

Role of Modeling in Database Marketing

Role of Modeling in Database Marketing. Role of Modeling in Database Marketing. Forecasts (aggregate level) vs Predictions (individual level) vs Segmentation (no dep var) Forecasts obtained thru Time Series etc Applying Scoring Models to forecasts

167 views • 9 slides

Behavioral Targeting in advertising

Behavioral Targeting in advertising. By Rita Aliperti. Introduction:. Advertising is often times used by companies to make consumers more aware of their products and services.

215 views • 8 slides