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Desired market share - PowerPoint PPT Presentation

Global Marketing Management A European Perspective

Global Marketing Management A European Perspective

Global Marketing Management A European Perspective. Information Technology Environment. Warren J. Keegan Bodo B. Schlegelmilch. Overview. IT-Environment: Important Facets The Age of Technological Discontinuities New Challenges in Marketing Evolution in Business Context and Strategies

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416 views • 20 slides
Global Marketing Management

Global Marketing Management

Warren J. Keegan. Global Marketing Management. Chapter 16 Global e.marketing. Overview. The Death of Distance Targeting the individual customer Relationship markting Speed to market Changing rules of competition Components of the electronic value chain Summary.

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525 views • 19 slides
Bottom-Up Budgeting

Bottom-Up Budgeting

Total Budget Is Approved by Top Management. Cost of Activities are Budgeted. Activities to Achieve Objectives Are Planned. Promotional Objectives Are Set. Bottom-Up Budgeting. Bottom-Up Budgeting. Objective and Task Method Payout Planning Quantitative Models. Objective and Task Method.

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990 views • 16 slides
How Building a Chatbot Can Help Businesses to Achieve the Desired Market Share

How Building a Chatbot Can Help Businesses to Achieve the Desired Market Share

Trends in technology are creating a greater competition among the businesses in the market. It is become more challenging each day for the businesses to acquire the desired market share among the competitors. Everyone is moving towards in implementing the latest technology to increase the productivity of their business. However, most of the businesses are not able to due to the lack of budget. When the budget is not being the issue, businesses lack in having the required workforce. These challenges are affecting the growth of the small businesses and startups that have a limited budget.

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45 views • 3 slides

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