'Destination brand' presentation slideshows

CREATING A TOURISM BRAND FOR DESTINATION GROWTH

CREATING A TOURISM BRAND FOR DESTINATION GROWTH. CREATED FOR: HONOURABLE MINISTER OF CULTURE, SPORT AND TOURISM OF MONGOLIA FEBRUARY 2014. CONTENTS. PART 1: What is Destination Branding? PART 2: Brand Development PART 3: Identifying a Proposition for Destination MONGOLIA

820 views • 61 slides

Destination Branding

Destination Branding. Alastair M. Morrison Donald J. Anderson Purdue University June 10, 2002. Permission to quote is kindly provided if appropriate reference given. For follow-up information, contact the moderators at 1-765-494-7905. Topics. The PIB Model What is a brand?

2.23k views • 37 slides

Innovations in tourism destination branding and management

322 views • 27 slides

Social Media & Destination Branding

Social media can be defined as websites which are built on Web 2.0 technologies in order to provide space for in-depth social interaction, community formation, and the tackling of collaborative projects ( Bruns and Bahnisch , 2009).

230 views • 21 slides