'Domestic market extension orientation' presentation slideshows

The Scope and Challenge of International Marketing

1. The Scope and Challenge of International Marketing. Chapter. Key Areas. Events & trends affecting global business What is international marketing (IM)? Scope of the international marketing task Importance of the self-reference criterion (SRC) in IM

1.36k views • 33 slides

. Chapter 01

The Scope and Challenge of International Marketing. . Chapter 01. Modular: Afjal Hossain Assistant Professor, Department of Marketing PSTU. McGraw-Hill/Irwin International Marketing, 13/e. Global Perspective: Global Commerce Causes Peace. Global commerce during peace time

389 views • 17 slides

The Scope and Challenge of International Marketing

1.27k views • 14 slides

International marketing - introduction

372 views • 12 slides