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Dutch detergent ad - PowerPoint PPT Presentation

Chapter 2 Perception

Chapter 2 Perception. By Michael R. Solomon. Consumer Behavior Buying, Having, and Being Sixth Edition. Sensation and Perception. Sensation: The immediate response of our sensory receptors (eyes, ears, nose, mouth, fingers) to basic stimuli such as light, color, sound, odors, and textures

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Dutch detergent ad - PowerPoint PPT Presentation

Chapter 2 Perception