'Effective reach' presentation slideshows

Reach

1.33k views • 56 slides

The Media Business

1.85k views • 47 slides

Media Planning and Analysis

Media Planning and Analysis. Chapter Objectives. After reading this chapter you should be able to : Describe the major factors used in segmenting target audiences for media planning purposes.

563 views • 43 slides

advertising media planning

advertising media planning. Main idea: how much of your target are you reaching, and how many times? Reach & Frequency. gross impressions. The raw numbers of media audiences, in duplicated form (the same person can be counted more than once). target audience reach. Total Target 100%. 80%

439 views • 29 slides

Developing a Social Media Strategy Ashley Schaffer, Ebe Randeree Ebe.Randeree@cci.fsu

156 views • 1 slides