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Evaluating marketing segments - PowerPoint PPT Presentation

Customer-Driven Marketing Strategy Creating Value for Target Customers

Global Edition. Customer-Driven Marketing Strategy Creating Value for Target Customers. Chapter 6. Rest Stop : Previewing the Concepts. Define the major steps in designing a customer-driver marketing strategy : market segmentation , targeting , differentiation , and positioning .

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Evaluating marketing segments - PowerPoint PPT Presentation

Customer-Driven Marketing Strategy Creating Value for Target Customers