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Evaluating public attitudes - PowerPoint PPT Presentation

Chapter 17 Public Relations, Publicity, and Corporate Advertising

Chapter 17 Public Relations, Publicity, and Corporate Advertising. Public Relations (PR). Evaluates public attitudes Identifies the policies and procedures of an organization with the public interest Executes a program of action to earn public understanding and acceptance. Role of PR.

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Evaluating public attitudes - PowerPoint PPT Presentation

Chapter 17 Public Relations, Publicity, and Corporate Advertising