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Experience emotion wom - PowerPoint PPT Presentation

A Little Less Conversation

This is a presentation Alain Thys gave at Marktplein 2.0 in which he challenged the perspective that WOM was something "new". Instead of talking about "conversations" all the time, marketers should just "get on with it" and start structurally building relationships with customers beyond the P of promotion.

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Experience emotion wom - PowerPoint PPT Presentation

A Little Less Conversation