'Export management company' presentation slideshows

International Channels of Distribution

International Channels of Distribution. How do you get the product/service to foreign consumers?. Distribution Plan . Determine which selling approach is best. a. Consult Country Commercial Guides (CCGs) "Marketing U.S. Products and Services in ( country) chapter

655 views • 31 slides

Chapter 12: Strategies for Analyzing and Entering Foreign Markets

Chapter 12: Strategies for Analyzing and Entering Foreign Markets. International Business, 4 th Edition Griffin & Pustay. Chapter Objectives_1. Discuss how firms analyze foreign markets Outline the process by which firms choose their mode of entry into a foreign market

2.76k views • 26 slides

253 views • 17 slides

Chapter 12

Chapter 12. Channels of Distribution . Chapter Outline. Direct and Indirect Selling Channels Types of Intermediaries: Direct Channel Types of Intermediaries: Indirect Channel Channel Development Channel Adaptation Channel Decisions. Chapter Outline . Determinants of Channel Types

385 views • 15 slides