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Favorable publicity - PowerPoint PPT Presentation

WELCOME

WELCOME

WELCOME. League of Chicago Theatres Emerging Theater Roundtable on Fundraising March 2, 2009 E. Brooke Walters, Director of Major Gifts Steppenwolf Theatre Company bwalters@steppenwolf.org - 312-654-5601. Introduction to Fundraising. Basic Types of Fundraising Annual Fund Special Event

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360 views • 35 slides
Advertising and Public Relations

Advertising and Public Relations

Advertising and Public Relations. Evans & Berman Chapter 18. Chapter Objectives. To examine the scope, importance, and characteristics of advertising To study the elements in an advertising plan To examine the scope, importance, and characteristics of public relations

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613 views • 31 slides
Promotion

Promotion

Fan Zhangz. Promotion.

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317 views • 22 slides
Bill Gao

Bill Gao

Bill Gao. Definition. Promotion is communicating a product or service to consumers. promotion refers to a different sort of advancement. A sales promotion entails the features - via advertising and a discounted price - of a particular product or service. . Wide coverage

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357 views • 18 slides
Chapter 15: Integrated Marketing Communication Strategy

Chapter 15: Integrated Marketing Communication Strategy

Chapter 15: Integrated Marketing Communication Strategy. Fall 2006. Topics to Be Covered. Communications Model Promotion Mix Promotion Objectives Promotion Budgeting Setting the Promotion Mix. Source. Encoding. Message & Media. Decoding. Receiver. Communications Model. Noise.

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362 views • 12 slides

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