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First recency quintile - PowerPoint PPT Presentation

Use RFM to Boost Your Response Rate

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LTV and RFM for Non Profits DMA Non Profit Forum Friday February 4 2005 10:30 - 11:45 The Capitol Hilton Washington, DC

LTV and RFM for Non Profits DMA Non Profit Forum Friday February 4 2005 10:30 - 11:45 The Capitol Hilton Washington, DC. Arthur Middleton Hughes Vice President / Solutions Architect KnowledgeBase Marketing. What KnowledgeBase Marketing Does. Two goals today.

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586 views • 48 slides

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First recency quintile - PowerPoint PPT Presentation

Use RFM to Boost Your Response Rate

LTV and RFM for Non Profits DMA Non Profit Forum Friday February 4 2005 10:30 - 11:45 The Capitol Hilton Washington, DC