LANDING PAGE – THE COMPLETE SKETCH
A landing page is an individual web page that offers comprehensive knowledge to visitors about services and leads them to the next step i.e. conversion. The landing page is an entry point to a website. All the efforts made by marketing campaigns and advertises online is to bring audience to this page. What happens next solely depends on how good the landing page is and how well it is presented to visitors. The first impressions are very important and can often go a long way in sealing the deal. Whenever a client is brought to the website either through the search engines or orchestrated manually, the first thing he encounters is the landing page. If the client is not impressed by the setup, there is a high chance that he quits and probably never returns. A landing page can really be termed as an extension of advertising campaign, search result or a link.
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