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Segmentation, Targeting & Positioning in Rural Markets

Segmentation, Targeting & Positioning in Rural Markets. UNIT II Atul Kumar Agarwal Head of Department Kanpur Institute of Technology-Kanpur. Steps in Segmentation, Targeting, and Positioning. 6. Develop Marketing Mix for Each Target Segment. Market Positioning. 5. Develop Positioning

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Segmentation, Targeting &amp; Positioning in Rural Markets

Segmentation, Targeting & Positioning in Rural Markets