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Greater global advertising coordination - PowerPoint PPT Presentation

Chapter 15

Chapter 15

Chapter 15. Advertising, Sales Promotion, and Public Relations. Learning Goals. Know the major decisions involved in developing an advertising program. Learn how sales promotion campaigns are developed and implemented.

★ ★ ★ ★ ★

542 views • 54 slides
Chapter 15

Chapter 15

Chapter 15. Advertising, Sales Promotion, and Public Relations. Learning Goals. Define the roles of advertising, sales promotion, and public relations in the promotion mix Describe the major decisions involved in developing an advertising program

★ ★ ★ ★ ★

446 views • 30 slides
Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations. Chapter 15. Learning Goals. Understand the roles of advertising, sales promotion, and public relations in the promotion mix. Know the major decisions involved in developing an advertising program.

★ ★ ★ ★ ★

311 views • 25 slides
Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations. Chapter 15. Learning Goals. Understand the roles of advertising, sales promotion, and public relations in the promotion mix. Know the major decisions involved in developing an advertising program.

★ ★ ★ ★ ★

261 views • 25 slides
Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations

Advertising, Sales Promotion, and Public Relations. Chapter 15. Learning Goals. Understand the roles of advertising, sales promotion, and public relations in the promotion mix. Know the major decisions involved in developing an advertising program.

★ ★ ★ ★ ★

261 views • 25 slides

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