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Identity brand - PowerPoint PPT Presentation

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Chapter 4 Identity, Image, Reputation, and Corporate Advertising

Chapter 4 Identity, Image, Reputation, and Corporate Advertising. 4- 1. Image & Identity. What are image and identity? How do you build a solid reputation? Is corporate identity a trend? How can you differentiate based on image and identity? How do you manage the unmanageable?.

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Identity brand - PowerPoint PPT Presentation

Chapter 4 Identity, Image, Reputation, and Corporate Advertising