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Improving brand image - PowerPoint PPT Presentation

MANAGING BRANDS OVER TIME

MANAGING BRANDS OVER TIME. Zeenat Jabbar. Reinforcing Brands. Generally, we reinforce brand equity by marketing actions that consistently convey the meaning of the brand to consumers in terms of brand awareness and brand image. Managing Brands over Time.

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Improving brand image - PowerPoint PPT Presentation

MANAGING BRANDS OVER TIME