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BUSINESS STRATEGY

BUSINESS STRATEGY

BUSINESS STRATEGY. FMA3093 INTERNATIONAL BUSINESS MANAGEMENT SEMINAR. International Strategic Management.

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1.23k views • 47 slides
Working Capital Management

Working Capital Management

Working Capital Management. Chapter 21 : Working Capital Management ( Chp 21.1-21.4 ) Alternative working capital policies Cash management Chapter 22: Receivables management ( Chp 22.1-22.8 ) Credit policy Chapter 23: Inventory Management ( Chp 23.5 ) EOQ model.

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880 views • 32 slides
Marketing Information Management

Marketing Information Management

Marketing Information Management. E-Portfolio Assignment By: Sean Bindra 100170563. Agenda. Descriptive Statistics Marketing and Finance Market Share Metrics Margins Breakeven Analysis Profit Dynamics Customer Lifetime Value Distribution Sales Force Management Linear Demand

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456 views • 30 slides
FM : Anis Gunawan , MM anisg@pmbs.ac.id

FM : Anis Gunawan , MM anisg@pmbs.ac.id

6.Global Strategy and Organization. FM : Anis Gunawan , MM anisg@pmbs.ac.id. 5 . Functional Area excellence. 4. Entering and operating in International Markets. 3.Strategy and opportunity assessment. 6.Global Strategy and Organization. 4. Understanding Emerging Markets.

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501 views • 29 slides
Vicki Updike Chief Marketing Officer, Miles Kimball Arthur Middleton Hughes Senior Strategist e-Dialog

Vicki Updike Chief Marketing Officer, Miles Kimball Arthur Middleton Hughes Senior Strategist e-Dialog

Vicki Updike Chief Marketing Officer, Miles Kimball Arthur Middleton Hughes Senior Strategist e-Dialog. Online Marketing: Driving Traffic, Conversion and Sales. Agenda. Highlight several e-mail strategies Look in your mailbox strategy Use of e-mails as reminders

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464 views • 27 slides
Chapter 23: Direct, Interactive and Viral Marketing

Chapter 23: Direct, Interactive and Viral Marketing

Chapter 23: Direct, Interactive and Viral Marketing. Direct Marketing. Direct marketing generates $1.93 trillion in incremental sales Direct mail campaigns returned $15 for every dollar spent. 1.7 million direct marketing employees in the US, 8.8 million jobs that depends on DM.

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500 views • 27 slides
St. Isaac's Cathedral in St. Petersburg

St. Isaac's Cathedral in St. Petersburg

St. Isaac's Cathedral in St. Petersburg. St. Isaac's Cathedral in St. Petersburg. 250 Rubles. ? $8. ???? ? ?????. ENTRANCE To The Museum. 450 Rubles. ? $14. American Couple Russian Family. Definition of Price Discrimination.

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472 views • 27 slides
Newspapers drive sales

Newspapers drive sales

Newspapers drive sales. Summary of effectiveness test findings. Newsbrands drive sales. Advertisers recognise the potency of newspapers to drive sales Retailers use the medium as a shop window on a daily basis Proven sales effect every time

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349 views • 20 slides
January 2011

January 2011

New Clicks: Fine Fragrance Targeted Coupon December CashBack ClubCard Mailing Post-Campaign Report. January 2011. Contents. Introduction Coupon Redemption & Response Incremental Analysis Immediate ROI Conclusions & Recommendations. Introduction.

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304 views • 19 slides
VHF: Natrodale Targeted Coupon Aug CashBack ClubCard Mailing Post-Campaign Report November 2010

VHF: Natrodale Targeted Coupon Aug CashBack ClubCard Mailing Post-Campaign Report November 2010

VHF: Natrodale Targeted Coupon Aug CashBack ClubCard Mailing Post-Campaign Report November 2010. Contents. Introduction Coupon Redemption & Response Incremental Analysis Immediate ROI Conclusions & Recommendations. Introduction.

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503 views • 19 slides
Contents

Contents

VHF: Sister Lillian Targeted Coupon August CashBack ClubCard Mailing Post-Campaign Report November 2010. Contents. Introduction Coupon Redemption & Response Incremental Analysis Immediate ROI Conclusions & Recommendations. Introduction.

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429 views • 18 slides
Dettol : Targeted Coupon August CashBack ClubCard Mailing Post-Campaign Report November 2010

Dettol : Targeted Coupon August CashBack ClubCard Mailing Post-Campaign Report November 2010

Dettol : Targeted Coupon August CashBack ClubCard Mailing Post-Campaign Report November 2010. Contents. Introduction Coupon Redemption & Response Incremental Analysis Immediate ROI Conclusions & Recommendations. Introduction.

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450 views • 18 slides
Themes for Profit Maximization

Themes for Profit Maximization

Themes for Profit Maximization Pro sports teams, like most firms, have some degree of market power market power < = > ability to control price for pricing decisions, use "monopoly" model market power is enhanced by entry restrictions of leagues

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558 views • 17 slides
Investing in Innovation Presentation to CAURA East 2013

Investing in Innovation Presentation to CAURA East 2013

Investing in Innovation Presentation to CAURA East 2013. ABOUT ACOA. A federal government agency headquartered in Atlantic Canada. Goal is to improve the economy of Atlantic Canadian communities through the successful development of business and job opportunities.

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269 views • 17 slides
Contents

Contents

Novartis: Excedrin Targeted Coupon August CashBack ClubCard Mailing Post-Campaign Report November 2010. Contents. Introduction Coupon Redemption & Response Incremental Analysis Immediate ROI Conclusions & Recommendations. Introduction.

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472 views • 17 slides
March 2011

March 2011

New Clicks: Blooms in a Bottle Targeted Coupon January CashBack ClubCard Mailing Post-Campaign Report. March 2011. Contents. Introduction Coupon Redemption & Response Incremental Analysis Immediate ROI Conclusions & Recommendations. Introduction.

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282 views • 17 slides
Vital Health Foods: Natrodale Targeted Coupon May Cashback ClubCard Mailing Post-Campaign Report

Vital Health Foods: Natrodale Targeted Coupon May Cashback ClubCard Mailing Post-Campaign Report

Vital Health Foods: Natrodale Targeted Coupon May Cashback ClubCard Mailing Post-Campaign Report. July 2010. Contents. Introduction Coupon Redemption & Response Incremental Analysis Immediate ROI Conclusions & Recommendations. Introduction.

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261 views • 17 slides
In Sales, Nothing You Say Matters! IK ? VIS tm (Insights and Knowledge through Experiential Visualization)

In Sales, Nothing You Say Matters! IK ? VIS tm (Insights and Knowledge through Experiential Visualization)

In Sales, Nothing You Say Matters! IK ? VIS tm (Insights and Knowledge through Experiential Visualization). The aspiration. What if your sales pitch was more persuasive and your sales force was more effective ?. The reality.

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226 views • 14 slides
By: Paola Ramirez & Nancy Martinez-Reyes

By: Paola Ramirez & Nancy Martinez-Reyes

By: Paola Ramirez & Nancy Martinez-Reyes. Marketing Strategies .

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190 views • 7 slides
Advertising On Facebook

Advertising On Facebook

Advertising On Facebook. Audience. Over 1 billion people are on Facebook. It would be dumb to not advertise on Facebook. The advertise feature is new and has many features. This is a cheap and effective way to reach many people. Ease of Use.

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316 views • 6 slides

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