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Marketing Channels and Supply Chain Management

Marketing Channels and Supply Chain Management. Objectives. Describe the types of marketing channels and the roles they play in marketing strategy. Outline the major channel strategy decisions. Describe the concepts of channel management, conflict, and cooperation. Objectives.

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1.05k views • 62 slides

Sales on the Move Niels van der Putten September 2012

Sales on the Move Niels van der Putten September 2012. Sales force environment is increasingly complex. Our sales forces are faced with an increasing challenging commercial environment with many factors influencing the customer dialogues.

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273 views • 15 slides

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Marketing Channels and Supply Chain Management

Sales on the Move Niels van der Putten September 2012