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E-Commerce: Supporting External and Internal Linkages Part 1

E-Commerce: Supporting External and Internal Linkages Part 1

E-Commerce: Supporting External and Internal Linkages Part 1. MIS 320 Kraig Pencil Summer 2014. Game Plan. Introduction Supporting Internal Linkages Intranets Supporting External Linkages B2C: Business to Consumer C2C: Consumer to Consumer B2B: Business to Business (Part 2 Notes).

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450 views • 29 slides
Chapter Sixteen

Chapter Sixteen

Chapter Sixteen. Promoting Products Using Interactive and Integrated Marketing Communications. Change & Promotion Mix. Definition- Promotion Promotion Mix Integrated Marketing Communication (IMC) Change Technology Build Relationships Interactivity.

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316 views • 21 slides
Week 6

Week 6

Week 6. ETHICS AND ADVERTISING. Ethical Issues. 1. The advertising business commonly defends itself using classical liberal philosophic assumptions. 2. The advertising message is one-sided communication, with the inherent potential of deception by omission.

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315 views • 12 slides
INFOMERCIALS.

INFOMERCIALS.

INFOMERCIALS. What is an infomercial?. http :// www.youtube.com/watch?v=2xZp-GLMMJ0. Creating an infomercial:. Step 1: Make up a product & design a prototype. Creating an infomercial:. Step 2: Design the packaging. Creating an infomercial:. Step 3:

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403 views • 9 slides
infomercials

infomercials

infomercials. By: Rachel Glander. What is it?. Infomercials are on TV where they are trying to persuade people to by their products This usually happens by the seller offering a guarantee that you will be happy with the products. How it works.

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275 views • 7 slides

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