'Integrated brand promotion' presentation slideshows

Advertising and Integrated Brand Promotion

361 views • 20 slides

The Advertising Plan

8. The Advertising Plan. Objectives. Ad Plan Components Setting Ad Objectives Ad Budgeting (%, SOV, O&T). Advertising Plan in Context. Marketing Plan. Ad Plan. Specifies thinking & tasks needed to conceive & implement an effective advertising effort. Advertising Plan Components.

468 views • 16 slides

The Evolution of Promoting and Advertising Brands

The Evolution of Promoting and Advertising Brands. Marketing 3344. The Rise of Advertising. Rise of capitalism Competition for resources, stimulating demand Industrial Revolution Mass production of goods needs demand stimulation Advertisers, Retailers, Consumers

252 views • 14 slides