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Lexis nexis search - PowerPoint PPT Presentation

SECONDARY MARKET RESEARCH

SECONDARY MARKET RESEARCH. FINDING INFORMATION ABOUT CONSUMERS, FIRMS, INDUSTRIES, AND ENVIRONMENT. Market Research. Two types of market research Secondary: Use of existing information compiled by someone else or generated from internal records (e.g., billing statements, shipping records)

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Lexis nexis search - PowerPoint PPT Presentation

SECONDARY MARKET RESEARCH