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MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET

MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET. Zeenat Jabbar. Qualitative Research Techniques. Free association What do you like best about the brand? What are its positive aspects? What do you dislike? What are its disadvantages?

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MEASURING SOURCES OF BRAND EQUITY: CAPURING CUSTOMER MINDSET