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Major competitive spheres - PowerPoint PPT Presentation

Applied Marketing Strategies

Lecture 5. MGT 681. Applied Marketing Strategies. Review of Concepts. Part 1. Lecture Agenda. How does marketing affect customer value? How is strategic planning carried out at different levels of the organization? What does a marketing plan include?.

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598 views • 40 slides

MARKETING MANAGEMENT

MARKETING MANAGEMENT. 2 Developing Marketing Strategies and Plans. Chapter Questions. How does marketing affect customer value? How is strategic planning carried out at different levels of the organization? What does a marketing plan include?. Marketing and Customer value.

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546 views • 34 slides

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Major competitive spheres - PowerPoint PPT Presentation

Applied Marketing Strategies

MARKETING MANAGEMENT