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Marketing advertising plans - PowerPoint PPT Presentation

Marketing and Advertising Planning: Top-Down, Bottom-Up, and IMC

Describes the process of marketing and advertising planning. Chapter. Marketing and Advertising Planning: Top-Down, Bottom-Up, and IMC. Chapter 8 Objectives. Explain the role & importance of a marketing plan. Describe how marketing & advertising plans are related.

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Marketing advertising plans - PowerPoint PPT Presentation

Marketing and Advertising Planning: Top-Down, Bottom-Up, and IMC