'Marketing channel' presentation slideshows

marketin in action

pricing policies,marketing strategy,orgnisation,4 Ps

1.92k views • 167 slides

Launch your PollEV session: Text : UWMBUSINESS to 37607

Launch your PollEV session: Text : UWMBUSINESS to 37607. *Text LEAVE at the end of class*. Alternate #: (747) 444-3548. FINISH STRONG! A/B. Retail Data Warehouse. Stocking shelves, retail inventory: a major job. Vendor-Managed Inventory (VMI).

969 views • 77 slides

Kotler, Armstrong Principles of Marketing 4e

Kotler, Armstrong Principles of Marketing 4e. Chapter 11 Placement. Chapter Objectives (1). Describe the nature of marketing logistics network management. Describe the nature of marketing channels, and explain why marketing intermediaries are used.

845 views • 46 slides

Which of the following is not a key function performed by marketing channel members? matching

529 views • 40 slides

565 views • 36 slides

Lecture 7 Designing and Managing Value Networks and Marketing Channels

Lecture 7 Designing and Managing Value Networks and Marketing Channels. RCBC Campus August 2, 2006. Prof. Mundy Gonzalez. Kotler on Marketing. Establish channels for different target markets and aim for efficiency, control, and adaptability. Manufacturer-Customer Contacts. M. C.

679 views • 33 slides

Chapter 14

Chapter 14. Evaluating Channel Performance. Major Topics for Ch. 14. 14. What is Channel Performance?* Scope and Frequency of Performance Evaluations* Channel Performance Audit Key Criteria for Performance Audit* Applying Evaluation Criteria Recommending Corrective Actions

521 views • 26 slides

Marketing Channels

13. Marketing Channels. Learning Objectives. After studying this chapter, you should be able to: Explain the functions and key activities of marketing channels. Discuss the role of intermediaries in marketing channels. Distinguish between direct and indirect marketing channels.

941 views • 20 slides

Cross Channel Communication Architecture

Cross Channel Communication Architecture. ir. Mark Mulder. Content. Current Situation and Definitions Cross Channel Perspectives Research Questions & Method Cross Channel Communication Architecture Theories Processor and Protocol Construction Protocol Architecture Design Example

504 views • 18 slides

What is a Marketing Channel?

What is a Marketing Channel?. Marketing channel (a.k.a. distribution channel) - network of organizations that create time, place, and possession utilities for consumers. Channel Structure. Three Dimensions. Length of channel. Intensity at various levels. Types of intermediaries.

476 views • 17 slides

Marketing Issues for High-Selenium Products

238 views • 13 slides

Affiliate Marketing By: Rafael Chemtob

344 views • 12 slides

Marketing channel concepts

Marketing channel concepts. 2003 Fall semester Week 1 Instructor: Jungwan Lee. Learning objectives. Gain knowledge of the major reasons for the importance of marketing channels Have a understanding of the definition of the marketing channels, channel manager

404 views • 12 slides

Marketing Channels

195 views • 11 slides

Distribution Strategies

Distribution Strategies. Channel of Distribution - Defined. A series of firms or individuals who participate in the flow of goods or services from producer to consumer or final user. Supply Chain Management - Defined. Integration and collaboration of all members of the marketing channel.

263 views • 10 slides

Behavioral processes in marketing channels

Behavioral processes in marketing channels. Week 3 Instructor: Jungwan Lee . Learning objectives. Understand that behavioral processes such as conflict, power, role, and communication are inherent behavioral dimensions in marketing channels Know the major causes of channel conflict

479 views • 9 slides

The Forever Battery

The Forever Battery. By: Blaine Crawford Zach Winek Michael Marinelli Karl Palmer Period 6. Extractor. In order to manufacture The Forever Battery, we will need to purchase large amounts of carbonized plastics, nickel, lithium and alkaline. . Manufacturer.

228 views • 7 slides

Course Overview

Course Overview. Supply and demand curves What causes a shift Link between firm and market Producer and consumer surplus Cost curves Optimal output Profit Shut down Elasticities and Flexibilities Definition, formula, when to use, how to use. Futures and options Definition and math

284 views • 6 slides

Social Aspects of Marketing Channels

259 views • 6 slides

Chapter Seventeen

Chapter Seventeen. Direct and Online Marketing: Building Direct Customer Relationships. The New Direct-Marketing Model. Direct marketing is: A marketing channel without intermediaries An element of the promotion mix Fastest-growing form of marketing. Customer Databases and Direct Marketing.

204 views • 4 slides