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Marketing communications mix - PowerPoint PPT Presentation

Integrated Marketing Communications Strategy

Integrated Marketing Communications Strategy

Integrated Marketing Communications Strategy. Chapter 14. Definition. Marketing communications The means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell. Marketing Communications Mix

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1.17k views • 115 slides
Febrina Rosinta

Febrina Rosinta

Komunikasi Pemasaran. Febrina Rosinta. Segment your market Tailor your message Communicate via appropriate medium. Steps to Successful Marketing. Defining IMC.

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698 views • 61 slides
Chapter 7: Promoting Services and Educating Customers ( Communication )

Chapter 7: Promoting Services and Educating Customers ( Communication )

Services Marketing 7e, Global Edition. Chapter 7: Promoting Services and Educating Customers ( Communication ). Overview of Chapter 7. 1. Role of Marketing Communication s 2. Challenges of Services Communications 3. Marketing Communications Planning 4. The Marketing Communications Mix

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349 views • 33 slides
Marketing 101: Ready, Aim, Fire!

Marketing 101: Ready, Aim, Fire!

Marketing 101: Ready, Aim, Fire!. Presented by: Randall Borror, MBA, PMP NCTech4Good Conference May 4, 2012. Speaker Bio. Name: Randall Borror Experience: Large company and small IT, Financial, Project/Program, Marketing, etc. MBA (graduating this month from Elon U.)

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501 views • 28 slides
Chapter 14: Communicating Customer Value

Chapter 14: Communicating Customer Value

Chapter 14: Communicating Customer Value. Lauren Broderick Alex Cox Eryn Eledge Katie Keller Daniel Rosario. November 14, 2013 BUS 306-01. Agenda. Promotion Mix Communication Process Promotion Mix Associated with Communication Objectives Promotion Budget AIDA

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186 views • 17 slides
Designing and Managing Integrated Marketing Communications (Chapter 17)

Designing and Managing Integrated Marketing Communications (Chapter 17)

Designing and Managing Integrated Marketing Communications (Chapter 17). Marketing Communications Mix: Advertising Sales Promotion Events and Experiences Public Relations and Publicity Direct Marketing Personal Selling (Table 17.1) - Platforms used to market your product.

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941 views • 12 slides

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