'Marketing communications' presentation slideshows

Digital, Interactivity and IMC: How They All Fit Together

Digital, Interactivity and IMC: How They All Fit Together. Don Schultz, Ph.D. Professor Emeritus-in-Service Medill Integrated Marketing Communications Dept. Northwestern University Izmir University 21 April, 2015. A Natural Question: What Is Medill IMC?.

851 views • 65 slides

Marketing Communications

979 views • 62 slides

Chapter 16

Chapter 16. Organizing for Integrated Marketing Communication. Chapter Objectives. To understand how companies organize for advertising and other aspects of integrated marketing communications To examine methods of selecting, compensating, and evaluating advertising agencies.

826 views • 48 slides

Using Social Media to Network with Other Advocates and Promote Your Work

Using Social Media to Network with Other Advocates and Promote Your Work Matthew Burnett Immigration Advocates Network Coordinator Pro Bono Net Kate Bladow LawHelp Interactive Coordinator Pro Bono Net Outline Overview Social Networking for Advocates Social Networking for Organizations

827 views • 44 slides

Learning Objectives

Learning Objectives. After studying this chapter, you should be able to: Discuss the process and advantages of integrated marketing communications in communicating customer value Define the five promotion tools and discuss the factors that must be considered in shaping the overall promotion mix

574 views • 38 slides

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 17 Designing and Managing Integrated Marketing Communications. Kotler Keller. Chapter Questions. What is the role of marketing communications? How do marketing communications work? What are the major steps in developing effective communications?

1.29k views • 36 slides

Overview of Selling

Overview of Selling. Learning Objectives. Define personal selling and describe its unique characteristics as a marketing communications tool.

901 views • 36 slides

Integrating Marketing Communications to Build Brand Equity

Integrating Marketing Communications to Build Brand Equity. The New Media Environment. Traditional advertising media such as TV, radio, magazines, and newspapers seem to be losing their grip on consumers.

1.68k views • 32 slides

Review

932 views • 29 slides

Marketing Communications and the Internet

488 views • 28 slides

389 views • 26 slides

Standardisation vs. Adaptation

2.71k views • 24 slides

Diana Rodriguez Director, Brand November 19, 2009

Leveraging the MWV brand to drive future growth. AMA Presentation. Diana Rodriguez Director, Brand November 19, 2009. Thanks for coming!. MWV Facts. MWV has a rich heritage in the packaging arena. $7 billion in revenue 22,000 employees worldwide Presence in 30 countries

558 views • 21 slides

Consumer and Trade Sales Promotion

18. Consumer and Trade Sales Promotion. Learning Objectives. After studying this chapter, you should be able to: Explain the role and significance of sales promotion in the marketing communications mix.

963 views • 21 slides

To market or not to market that is the question. Are Minnesota performing arts organizations creating marketing plans?

To market or not to market that is the question. Are Minnesota performing arts organizations creating marketing plans?. Kerry DePalma University of St. Thomas December 15, 2003. Current challenges. Decreasing funds Increasing competition Shifting audience behavior.

343 views • 17 slides

Jianxiong Guo Ashley Hegland Matthew Joffre Preetham Pillarisetty

Jianxiong Guo Ashley Hegland Matthew Joffre Preetham Pillarisetty. September 28, 2005. Background. Sony Computer Entertainment Inc. Playstation 2 Video Game Industry: Hardware Vs. Software EyeToy History To-Date. Problem Statement. Central Problem.

452 views • 12 slides

Advertising in Tough Economic Times

Advertising in Tough Economic Times. The answer to a down market is not to cut spending, but to practice smarter marketing. Barry Silverstein, Brandchannel.com.

422 views • 12 slides

Jianxiong Guo Ashley Hegland Matthew Joffre Preetham Pillarisetty

Jianxiong Guo Ashley Hegland Matthew Joffre Preetham Pillarisetty. September 28, 2005. Background. Sony Computer Entertainment Inc. Playstation 2 Video Game Industry: Hardware Vs. Software EyeToy History To-Date. Problem Statement. Central Problem.

420 views • 12 slides

Chapter 14

PRINCIPLES OF MARKETING 12th Edition Philip Kotler and Gary Armstrong. Chapter 14. Integrated Marketing Communication Strategy. The Marketing Communications Mix. Advertising. Personal Selling. Any Paid Form of Nonpersonal Presentation by an Identified Sponsor.

537 views • 11 slides

Walnut Investing Process Walnut Venture Associates November 1999

391 views • 6 slides