'Media mix' presentation slideshows

Friday, September 28th

739 views • 63 slides

608 views • 48 slides

Electronic Commerce and Direct Marketing

559 views • 42 slides

epic.co.uk

512 views • 38 slides

Media Planning and Buying

Media Planning and Buying. Part 3: Effective Advertising Media Chapter 11. Chapter Outline. Chapter Key Points Media Planning and Buying The Media Plan Media Objectives Media Strategies A Sample Media Plan for Pizza Hut Media Buying Media Planning Changes and Challenges. Key Points.

1.75k views • 34 slides

Advertising and IMC Media Planning

Advertising and IMC Media Planning. LECTURE-19. Chapter Questions. What are the steps in the media planning process? What is the difference between reach and frequency? How do you determine a media mix? What role does cost play in selecting media?

887 views • 32 slides

The Physician-Pharma Relationship

The Physician-Pharma Relationship. PharmedOut.org Georgetown University Medical Center January 2008. The Physician-Pharma Relationship. Is very old and very close But are the goals of pharmaceutical companies and medicine the same? . Promotion includes. Detailing

1.25k views • 29 slides

The Physician-Pharma Relationship

The Physician-Pharma Relationship. PharmedOut.org Georgetown University Medical Center January 2008. The Physician-Pharma Relationship. Is very old and very close But are the goals of pharmaceutical companies and medicine the same? . Promotion includes. Detailing

1.22k views • 29 slides

Chapter Fourteen

Chapter Fourteen. Marketing in the Digital Age. Discuss how the digital age is affecting both consumers and the marketers who serve them.

462 views • 29 slides

THE AMERICAN ADVERTISING FEDERATION MEDIA INVESTMENT SURVEY 2007

THE AMERICAN ADVERTISING FEDERATION MEDIA INVESTMENT SURVEY 2007. SURVEY OVERVIEW. During a time of unprecedented change, how are marketers navigating the tumultuous media landscape?

395 views • 29 slides

I. SITUATION ANALYSIS

Topic: Marketing Situation Analysis. I. SITUATION ANALYSIS. Marketing & Promo Mix Consumer / Market / Environment Competitive Situation Marketing / Advertising Objectives Creative Strategy.

1.5k views • 28 slides

Media Objectives, Strategies and Planning

Media Objectives, Strategies and Planning. Major Factors in Creating and Building a Media Plan. Media Questions. Two basic processes: Planning media strategy, including the specific types of consumers/audiences the messages will be directed to.

758 views • 24 slides

219 views • 20 slides

CELLULAR BRANDS ON TIMES INTERNET LIMITED

316 views • 20 slides

Part 2 - Pathfinder tracking / measurement & timings

Part 2 - Pathfinder tracking / measurement & timings. Definitions of methodologies.

226 views • 15 slides

eircom The role of radio 5 st April 2011

eircom The role of radio 5 st April 2011. Trading Environment. Challenging environment. Severe competition. Switching culture. Customer Sentiment. Rapidly evolving market. Switching Market. Authority. Bundles. Value Add. Tailoring. Affinity. Best Service. Winback.

217 views • 13 slides

Smokey Brand Marketing Situation Analysis Assignment

Smokey Brand Marketing Situation Analysis Assignment. Project 1 JOMC 172 Spring 2005. The Assignment. You are given a variety of data for Smokey brand and its unidentified category. (Project1data.xls)

428 views • 11 slides

Advertising Media Selection

542 views • 9 slides

Marketing Planning - Key Ingredients

Marketing Planning - Key Ingredients. Brand Strategy Product Strategy Communications Strategy. Competitive SWOT. STRENGTHS. WEAKNESS. OPPORTUNITIES. THREATS. Brand Strategy (use the SWOT as the guide). Target:

224 views • 8 slides

Public Relations

Public Relations. what are public relations? always think about: aim target group message medium. AIM ~ why?!. Why do you want to communicate? often forgotten think of what you want. TARGET GROUP ~ Who?!. Who do you want to communicate with? choose your target groups carefully

143 views • 6 slides