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Principles of Marketing

Principles of Marketing. Promotion 2: Advertising and Sales Promotions. Consumer Understanding. Major Advertising Decisions (Fig. 15.1). Message Decisions Message Strategy Message Execution. Objectives Setting Communication objectives Sales Objectives. Budget Decisions

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Chapter 15

PRINCIPLES OF MARKETING Eighth Edition Philip Kotler and Gary Armstrong. Chapter 15. Advertising, Sales Promotion and Public Relations. Any form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor.

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Media types media habits - PowerPoint PPT Presentation

Principles of Marketing

Chapter 15