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Minor behavior changes - PowerPoint PPT Presentation

K 29 Bad 67051 Marketing Management Lecture 5 Product Strategy, Planning, and Development

K 29 Bad 67051 Marketing Management Lecture 5 Product Strategy, Planning, and Development. I. Product Development. A. The development of new products B. The continuous improvement of existing products C. WHY bother?. The Product Life Cycle. Innovate, Redesign. Total Market Sales. D o

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Minor behavior changes - PowerPoint PPT Presentation

K 29 Bad 67051 Marketing Management Lecture 5 Product Strategy, Planning, and Development