Mobile Value Added Services (MVAS) Market worth $655.07 Billion by 2020
With the rise in smartphones and tablets across the globe, the mobile industry has been rapidly growing. The MVAS offers an exciting opportunity for operators, mobile manufacturers, application developers, and other MVAS vendors to generate revenue and extend customer reach. The MVAS vendors provide SMS, MMS, mobile email & IM, mobile money, mobile advertising, location based services, and mobile infotainment solutions to satisfy customer requirement. These solutions have also enabled operators with a specific customer base to extend its market presence and escalate its business value. MVAS propose new opportunities for both SMBs and enterprises to communicate and engage with their target customers in a more effective way. However, the benefit of this servicer has not been fully utilized in MEA and LA regions due to lack of MVAS awareness among SMBs. Due to roll out of 3G and 4G service across globe, along with the increasing penetration of smartphones and tablet
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