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Nescafe coffee - PowerPoint PPT Presentation

Advertising and Public Relations

Advertising and Public Relations. Junamil C. Zamora. Nature and Scope of Advertising. Four features: A verbal and/ or visual message A sponsor who is identified Delivery through one or more media Payment by sponsor to the media carrying the message. . Types of Advertising .

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Nescafe coffee - PowerPoint PPT Presentation

Advertising and Public Relations