'New product concept' presentation slideshows

Translating and the Computer 28 Conference 2006

424 views • 32 slides

C H A P T E R

2. C H A P T E R . Defining the Competitive Set. Key Question for This Chapter: Who do we or will we compete against?. Major Topics for Ch. 2. Bases of Competition Levels of Competition* Methods for Determining Competitors** Right Level of Competition for You. Bases of Competition.

306 views • 21 slides

Evaluating Creatives *

Evaluating Creatives *. Concept Testing: Assessment of potential Creatives Communication Research: A Look at the Advertising Creative Copy Testing: Assessment of Creative achievement The word creative when used as a noun refers to an actual advertisement. Types of Concept Tests.

377 views • 20 slides