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Offset lithography - PowerPoint PPT Presentation

Lithographic Printing

Lithographic Printing

Lithographic Printing. How Offset Printing Works. We will discuss:. The Creative Process. The Printing Process. Pre-Press. The Press Run. Bindery. A Brief History of Printing.

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422 views • 41 slides
Printing Types

Printing Types

Printing Types. The main industrial printing processes are: Offset lithography. Flexography. Digital printing: inkjet & xerography. Gravure. Screen printing. Relief Printing.

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311 views • 29 slides
Art Direction and Production

Art Direction and Production

Chapter 13. Art Direction and Production. Illustration. Definition:. The actual drawing, painting, photography, or computer-generated art in the ad. Purposes:. Attract attention Make the brand heroic Communicate product features or benefits Create a mood, feeling, or image

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662 views • 27 slides
Design and Production

Design and Production

Design and Production. Part 4: Effective Advertising Messages Chapter 14. Chapter Outline. Chapter Key Points Visual Communication Print Art Direction Print Production Television Art Direction Broadcast Production Effective Web Design. Key Points.

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410 views • 19 slides
What do we need to know for our exam????

What do we need to know for our exam????

The AQA (our examining board) specifies the following: Quality checks such as colour registration marks, position marks. Commercial printing methods- letterpress, lithography, flexography, gravure and screen printing. Varnishing (oil, spirit, UV and water).

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163 views • 16 slides
Chapter 20 Printing: Graphic Communication

Chapter 20 Printing: Graphic Communication

Chapter 20 Printing: Graphic Communication.

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366 views • 15 slides

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