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21st Century Customers: Engaging with Global Consumers

Social Researcher Mark McCrindle analyses the emerging global consumers. He defines new customers & the shifts: from low loyalty to brand evangelists and from digital transactors to digital integrators- and how marketers should respond: from power to influence, and from structured delivery to interactivity. From a study of memes, to the consumer value wheel, you'll find this presentation on customer engagement very useful.

1.52k views • 44 slides

Emerging research-methods-infographic mc-crindle-research

1.09k views • 1 slides