'Planned messages' presentation slideshows

Agenda

Agenda. Schedule April 25 - eMarketing Communication May 2 - No class May 9 - CRM + eMarketing Plan due May 16 - CRM (cont.) + Revision May 23 - Final Exam + Presentation Today we will be discussing eMarketing Communications.

855 views • 67 slides

Agenda

Agenda. Schedule April 25 - eMarketing Communication May 2 - No class May 9 - CRM + eMarketing Plan due May 16 - CRM (cont.) + Revision May 23 - Final Exam + Presentation Today we will be discussing eMarketing Communications.

680 views • 67 slides

Suzanne Kushner Director of Marketing Communications Mainsoft Corp. Suzannekushner@hotmail

464 views • 38 slides

Introduction to Integrated Marketing Communications

Introduction to Integrated Marketing Communications. Dr. Katherine Gallagher. Agenda. Defining IMC Characteristics of an IMC campaign A developmental view of IMC Why IMC developed Approaches to planning IMC. Johnson & Johnson. Eyecare Professional. Acuvue TM IMC Program. Jean Martin.

391 views • 24 slides

Developing Marketing and Advertising Plans

Developing Marketing and Advertising Plans. Chapter 7 Objectives. Explain the role and importance of a marketing plan. Give examples of need-satisfying and sales-target objectives. Explain the difference between objectives, strategies, and tactics.

485 views • 22 slides