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Reciprocal buying - PowerPoint PPT Presentation

Integrated Marketing Communications Advertising, Promotion, Public Relations and Selling

Integrated Marketing Communications Advertising, Promotion, Public Relations and Selling. Marketing 6201 Chip Besio. 6 Ms of Advertising. Market - target consumer Mission - objectives. Money - to pay for the campaign. Message - to be delivered. Media - choice of advertising media.

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Reciprocal buying - PowerPoint PPT Presentation

Integrated Marketing Communications Advertising, Promotion, Public Relations and Selling