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Renewal intention - PowerPoint PPT Presentation

Introduction Purpose: (1) Examining the fan satisfaction on perceived service quality

Results Major Characteristics of Fan Demographics: (1) Male: 128 (52.9%); Female: 114 (47.1%) (2) Two main age groups: Under 30 (55%) and Above 50 (28/%) (3) 68% are students and local fans and are 94% White (4) 64% took less than 15 minutes to travel to the games

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Renewal intention - PowerPoint PPT Presentation

Introduction Purpose: (1) Examining the fan satisfaction on perceived service quality