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Retailer manufacturer wholesaler final - PowerPoint PPT Presentation

MGM 4254 PENGURUSAN PERUNCITAN

MGM 4254 PENGURUSAN PERUNCITAN

MGM 4254 PENGURUSAN PERUNCITAN. PROGRAM JARAK JAUH JUN 2011 SITI RAHAYU HUSSIN. UNIT 1 An Introduction to Retailing. define retailing retailing special characteristics concept of strategic planning total retail experience customer service relationship retailing.

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1.12k views • 51 slides
Chapter 1

Chapter 1

Chapter 1. RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition. An Introduction to Retailing. BERMAN EVANS. Chapter Objectives. To define retailing, consider it from different perspectives, demonstrate its impact, and note its special characteristics

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566 views • 31 slides
Chapter 1

Chapter 1

Chapter 1. RETAIL MANAGEMENT: A STRATEGIC APPROACH, 9th Edition. An Introduction to Retailing. BERMAN EVANS. Chapter Objectives. To define retailing, consider it from different perspectives, demonstrate its impact, and note its special characteristics

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332 views • 31 slides
Chapter 1

Chapter 1

Chapter 1. RETAIL MANAGEMENT: A STRATEGIC APPROACH, 10th Edition. An Introduction to Retailing. BERMAN EVANS. Chapter Objectives. To define retailing, consider it from different perspectives, demonstrate its impact, and note its special characteristics

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714 views • 29 slides
Chapter 1

Chapter 1

Chapter 1. Retail Management? Introduction, scope and trends in Retailing. Faiza Nasir. Refreshor!!!!. Management Marketing Product Marketing vs. Service Marketing SWOT analysis 4 Ps or Marketing Mix Branding Distribution & Placement Positioning

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360 views • 13 slides

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