'Simmons market research bureau' presentation slideshows

Traditional Advertising Media

Traditional Advertising Media. Chapter Objectives. After reading this chapter you should be able to: Describe the four major traditional advertising media (newspapers, magazines, radio, and television).

1.16k views • 30 slides

? 2007 Thomson South-Western

Chapter Fourteen . Using Traditional Advertising Media . ? 2007 Thomson South-Western. Chapter Fourteen Objectives. Describe the four major traditional advertising media. Discuss newspaper advertising and its strengths and limitations. Chapter Fourteen Objectives.

362 views • 27 slides

Market Research

Market Research. Li (Lily) Liu. Business Advisor Help people start their own business! Settlement and Integration Services Organization (SISO) lliu@sisohamilton.org 905.385.6192 ext.3406. Owner & Project Manager Bridge technologies with China! AerieScope Energy & Environment Tech Inc.

285 views • 22 slides

Audience Measurement

Audience Measurement. Ad costs are traditionally determined by audience sizes Ad time/space is priced based on number of viewers/readers When buying ad time/space, key metrics include Impressions Rating Points Share Reach Frequency CPM. Television Audience Measurement.

477 views • 19 slides

Information Resources AEE 210

183 views • 18 slides

Simmons Study of Media and Markets & Choices3

258 views • 14 slides

Ch. 14, 15 Direct Marketing and Marketing on the Internet

Ch. 14, 15 Direct Marketing and Marketing on the Internet. Direct marketing is an interactive marketing communication tool that uses one or more advertising media to affect a measurable response and/or transaction at any location. . Direct marketing vs. Direct marketing media.

322 views • 8 slides