'Specific consumers' presentation slideshows

Principles of Marketing

14. Principles of Marketing. Communicating Customer Value: Integrated Marketing Communications Strategy. Learning Objectives. After studying this chapter, you should be able to: Discuss the process and advantages of integrated marketing communications in communicating customer value

663 views • 55 slides

Advertising Smarts

786 views • 43 slides

Consuming Kids: the commercialization of childhood

Consuming Kids: the commercialization of childhood. Marketing: processes and techniques used to promote and sell products. Regulate : to make rules to control something. Deregulate : to remove governmental controls. Brand Loyalty : tendency of consumers to always buy the same brand.

386 views • 3 slides