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Marketing & Branding

Marketing & Branding. Positioning Your Firm for Growth. What is Branding?. Your promise to your customer. It tells them what they can expect from your products or services. It differentiates your offering from other options.

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550 views • 36 slides

Nickels McHugh McHugh

Nickels Cover. Nickels McHugh McHugh. Chapter. Marketing: Building Customer and Stakeholder Relationships. 13. 13- 2. Evolution of Marketing. Production Era - Up to early 1900s Selling Era - 1920s-1950s Marketing Era - 1950s+ Customer Service Profit.

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294 views • 28 slides

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Step 2 information search - PowerPoint PPT Presentation

Marketing &amp; Branding

Nickels McHugh McHugh

Marketing & Branding