'Superior customer value' presentation slideshows

Marketing Management of International Trade

Marketing Management of International Trade . Session 1. What is marketing?. The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. --Kotler and Armstrong (2010).

760 views • 53 slides

Storage Solutions for Data Consolidation

499 views • 31 slides

Marketing

Marketing. LEARNING OBJECTIVES. 1.Define marketing and describe its contributions. 2. Differentiate among the concepts of needs, wants, and demands. 3. Define the concept of exchange and state its importance to marketing.

315 views • 25 slides

MARKETING MANAGEMENT 12 th edition

MARKETING MANAGEMENT 12 th edition. 1 Defining Marketing for the 21 st Century. Kotler Keller. What is Marketing?. Marketing is an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing

683 views • 21 slides

CRM and its usefulness in demonstrating quality in academic libraries: a partnership approach

CRM and its usefulness in demonstrating quality in academic libraries: a partnership approach. Dr Judith Broady-Preston Department of Information Studies, University of Wales, Aberystwyth (DIS,UWA), SY23 3AS, UK, email: jbp@aber.ac.uk

325 views • 20 slides

The Customer-Driven Marketing Strategy

The Customer-Driven Marketing Strategy. Creating Value for Targeted Market Segments Presented by: Christian Gudino, Alec Monaco, Chad Sorensen, Ben Sullivan. Topic Agenda. Components of a Customer-Driven Marketing Strategy Customer Selection Process The Value Proposition

635 views • 20 slides

PharmaSim Group 7

PharmaSim Group 7. Brian Gamble Eduardo Pellerano Steve Cisowski Douglas Beck. Mission Statement.

2.25k views • 17 slides

CHAPTER 4

418 views • 17 slides

Chapter 18

PRINCIPLES OF MARKETING . Chapter 18. Competitive Strategies: Building Lasting Customer Relationships . Total Customer Value. (Product, Service, Personnel, & Image Values). Total Customer Cost. (Monetary, Time, Energy, & Psychic Costs). Customer Delivered Value. (Profit to the

485 views • 14 slides

PRICING

Company earns revenues by charging a price from buyers . Price: Value that the company expects to get from customers in return of the product or the service the company is providing to the customer. Pricing should not be treated in isolation.

294 views • 7 slides