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The Scope and Challenge of International Marketing

1. The Scope and Challenge of International Marketing. Chapter. Key Areas. Events & trends affecting global business What is international marketing (IM)? Scope of the international marketing task Importance of the self-reference criterion (SRC) in IM

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1.36k views • 33 slides

Chapter 1

Chapter 1. The Scope and Challenge of International Marketing. Chapter Learning Objectives. The changing face of Australasian business The scope of the international marketing task The importance of the self-reference criterion (SRC) in international marketing

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253 views • 24 slides

Chapter 1 The Scope and Challenge of International Marketing

International Marketing 15 th edition . Chapter 1 The Scope and Challenge of International Marketing. Philip R. Cateora , Mary C. Gilly , and John L. Graham. Events and Trends Affecting Global Business. The rapid growth of the World Trade Organization (WTO) and NAFTA and EU

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3.69k views • 14 slides

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Trends affecting global business - PowerPoint PPT Presentation

The Scope and Challenge of International Marketing

Chapter 1

Chapter 1 The Scope and Challenge of International Marketing