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Content Marketing: How To Sell It In

Content Marketing is all about the battle for customer attention. As most marketers try harder and harder to interrupt their audience, smart marketers are using valuable and helpful content to attract the audience of future buyers. In this presentation, delivered at MarketingProfs Social Tech, you'll see 7 reasons why most marketing sucks. Learn the 3 most important metrics to help drive change in your organization. I also define content strategy and show one example of how we're addressing this challenge at SAP with audience-focused content.

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