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E-Marketing/6E Chapter 3

E-Marketing/6E Chapter 3. The E-Marketing Plan. Objectives. 3- 2. 3- 2. After this lecture , you will be able to: Discuss the nature and importance of an e-marketing plan; outline its 7 steps. Show the form of an e-marketing objective and explain the use of an objective-strategy matrix.

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E-Marketing/6E Chapter 3