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CASE STUDY - PROLIGHT + SOUND SHOW DUBAI

CASE STUDY - PROLIGHT + SOUND SHOW DUBAI. Address Office 430, Building B, Al Saaha Offices, Souk Al Bahar Old Town Island, Burj Khalifa District, P.O.Box 487177, Dubai, UAE. Phone: 00971558855530 Website: www.salesmen.com. EXECUTIVE SUMMARY.

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CASE STUDY - PROLIGHT + SOUND SHOW DUBAI

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  1. CASE STUDY - PROLIGHT + SOUND SHOW DUBAI • Address • Office 430, Building B, Al Saaha Offices, Souk Al Bahar • Old Town Island, Burj Khalifa District, P.O.Box 487177, Dubai, UAE Phone: 00971558855530 Website: www.salesmen.com

  2. EXECUTIVE SUMMARY • Prolight +  Sound Middle East is the only international platform in the whole MENA region for the entertainment industry. • This fair is the ideal professional avenue to develop new businesses. With Dubai being an extremely accessible region for countries like Europe and Asia, it is the perfect city to invest in arts and entertainment, with its flixable business policies, world class amenities and facilities to enable and promote businesses in the entertainment sector. • What Prolight + Sound Middle East offers their clients: • An opportunity to build and/or increase your business network in the Middle East • The show will attract professional visitors from the GCC area, Iran and India • An opportunity for clients to study the market and competitors’ strategy • To look for distributors in uncovered area or change the existing ones • Being part of the first edition will classify your company as one of the founders of the show and put you on a privileged position compared to those who decided to wait. • An opportunity for clients to explore Prolight + Sound s’BusinessMatchmaking Programme • Media partnership with some of the most important professional magazines in Iran, India and GCC which invariably means clients’ would be actively promoted

  3. CHALLENGES • What the Pro Light & Sound Management were looking for: • Qualifying a list of leads for their show. • Prolight + Sound has a successful history in Germany andnow taking place for the the first time in the UAE as of 2016. The show in Dubai would the first of a kind in the region. It is important for their sales team to work on qualified leads, SalesMENA job was to call each lead find out the decision makers and the updated contacts, then qualify if the leads is interested in exhibiting in theshow by asking specific questions, then report back the qualified leads to the Show Sales departments. • This service would make the sales team focus on their core competencies of closing deals and sell stand spaces.

  4. SalesMENA to dos. Prolight + Sound partnered with SalesMENA to generate leads, qualify them to ensure the right names, contact details and companies would be an added value to the Prolight + Sound sales team when they approach them to Exhibit in the event. The Services Provided are: -Generate leads that suit the entertain industry profile. -Qualify the data and ensure these companies fit the Prolight + Sound ideal exhibitors profile -Ensure the database has the right persons and contact details for the Prolight + Sound sales team to work with. -Classify companies and identify the decision makers in the sector to build a rapport and qualitative database for now and future events.- • 4 QUALIFICATION QUESTIONS BEEN ASKED TO: • FIND THE DECESION MAKER • SEE IF THEY ARE INTERESTED TO EXHIBIT • DO THEY HAVE BUDGET • ARE THEY READY FOR OUR SALES CONSULTANT TO CALL THEM

  5. SalesMENA Value Add • How Did SalesMENA help ?: • SalesMENA was able to generate a clean precise database that works. We paid particular attention to the names, companies and contact details to ensure they were correct to be useful for the Prolight + Sound sales team. • Our experienced call center team contacted these leads for the purpose of identifying the decision makers and also promoting the event being the first edition in the Middle East. • With the Prolight + Sound show being held for the first time in Dubai, our telesales team had to promote Dubai as the main business and trade hub for the entire Middle East region justifying the need for potential exihibitors to see the reason to participate in the show. • SalesMENA made use of 4 qualification call questions as discussed and agreed with the Prolight + Sound team to identify the right contact to be followed up with by the Prolight + Sound sales team: Prolight + Sound sales team can rely on a qualified database for now and future events

  6. WHAT SHALL YOU EXPECT REPORT

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