Presentation Transcript

1. Comviva –MCSL Mobile CommercePlatform : mobiquity™Presented to XXX Bank June' 2012

2. Agenda Comviva – MCSL Partnership The Bangladesh Market The proposition for banks Comviva mobiquity™ Platform Why Comviva & MCSL? Case Studies Summary
3. Strategic Partnership : Comviva MCSL
4. About Comviva 110 customers; 90 countries Highly scalable solution - 0.5 mnto 100 mn subs 1200+ employees globally Footprint across Africa, Asia, SEA, LatAm, MENA Multiple awards - Informa, AfricaCOM, Golden Peacock, Frost & Sullivan, Deloitte Technology... The global leader in providing mobile solutions beyond VAS
5. About MCSL
6. The Partnership Focusing on creating unique value proposition for the Banks Low cost hosted services to enable mobile banking and payments services Ecosystem of Merchants and Billers to enable payments Quick time to market Leverage on Comviva’a global experience in deployment mobile banking and payments
7. The Proposition for Banks
8. Comviva-MCSL Platform for Banks
9. mobiquity® for banks: Models mobiquity® Mobile Banking Branchless Banking Mobile Wallet Account Single platform enabling different business models for a bank
10. Mobile Banking Core Banking System / Card Host mobiquity™ Transaction Core Engine Operator Network Customers Service & Transaction Fee Typical Service Offerings Operator to only work as access bearer enabler.
11. Branchless Banking Core Banking System mobiquity™ Agent Network Agent Hierarchy Operator Network Customers Transaction Core Engine Agent Network Customers Service & Transaction Fee Typical Service Offerings Agent Network can leverage exiting retailers - MFI/Telco/FMCG/etc.
12. Mobile Wallet Account mobiquity™ Core Banking System Agent Network Agent Hierarchy Operator Network Customers Transaction Core Engine Issuing / Acquiring Module Agent Network Customers Service & Transaction Fee Typical Service Offerings mobiqiuity™ will manage funds for the wallet customers. Pool Account with the Bank
13. mobiquity™PlatformLeader in Mobile Commerce
14. mobiquityTM – end customer target segments Segments and Services Evolutionary model Connects bank/card account with mobile wallet Delivers an additional banking touch point for banked customers Facilitates fund and non-fund based transactions Convenience Access Transformative model Brings low-income customers into the financial mainstream Provides P2P G2P, P2B transactional services Extends asset-based &liability products – micro-savings, -credit Basic Financial Services
15. Across a wide range of financial services Mobile Money Transfer Requests Alerts Transactions Micro credits/loans P2P transfer (domestic) P2P transfer (international) Salary transfer Mobile Banking Utility bill payments Retail payments Web payments Mobile ticketing Account management Language change PIN change Mobile Money Self Service Bill Payments Last Mile Services Subscriber registration Cash in Cash out Mobile Recharge Prepaid Top up
16. Customer view of mobiquity® Services Mobile banking International remittance Domestic money transfer Cash-in / cash-out Mobile payments Self-Care Access Bearers Handset App NFC WAP/GPRS STK USSD SMS IVR Payment instruments Debit/Credit Cards mWallet Customer segments Unbanked / Under-banked Banked
17. Robust service security framework to gain customer trust Password and login ID’s issued to agents and partners PIN mapped to the MSISDN or account number ensures secure customer access Force PIN change on logins All critical and sensitive information is stored in 3DES encrypted format Access to data is in an encrypted format One way encrypted passwords Capability to achieve PCI DSS certification System security Access security Application security Transaction security Maker-Checker Principle Critical subscriber information such as the account number or card number, is masked Barring Users/Restrict Payees Encryption based security (Java handsets): Data is sent encrypted over the air Capability to provide HSM based security
18. Business Model for Banks
19. Key Services and Monthly Usage
20. Commercial Model
21. Why Comviva & MCSL?
22. Why Comviva & MCSL?
23. Comviva - a leader in mobile financial services Orange Money Orange, Niger Hello Money Barclays, Kenya Mobile Cash Banglalink, Bangladesh Orange Money Orange, Senegal MobiCash Maroc Telecom, Morocco Orange Money Orange, Mali Hello Money Barclays, India Tigo Money Tigo, El Salvador Tigo Money Tigo, Honduras Orange Money Orange, Ivory Coast Orange Money Orange, Botswana Idea MyCash Idea, India Tigo Money Tigo, Guatemala Tigo Cash Tigo, Rwanda MobiCash Grameenphone, Bangladesh Orange Money Orange, Madagascar Vodafone M-Shop Vodafone, India Orange Money Orange, Cameroon Tigo Pesa Tigo, Tanzania DMT Bill payment DMT mBanking Fund Transfer Bill payment DMT Bill payment DMT Bill payment Merchant payment DMT DMT Bill payment DMT Bill payment DMT Bill payment Merchant payment DMT DMT DMT DMT Bill payment Merchant payment mTicketing Bill payment mTicketing IMT Bill payment mTicketing Insurance Payment IMT DMT Bill payment Merchant payment mBanking Fund Transfer Bill payment DMT Bill payment Comviva mobiquity™TM deployments Key DMT: Domestic money transfer IMT: International money transfer Country with single deployment Country with two deployments Country with three deployments 58 deployments globally* 44 operator led 13 bank led 1 aggregator * includes both deployed and under implementation projects
24. mobiquity™ : Success Stories Operator in SE Asia – Utility Bill Payments Operator in Western Africa – Ivory Coast Total monthly transactions*: Over 500,000 Annualized growth: Over 1,200% Total subscribers: 4.5 million mCommerce customers: Over 1,105,510 Total txns (Dec 2011): Over 830,000 Tanzania Txn Count Operator in Tanzania Launched August 2010 Over 3.6 million active customers Approx 18 million transactions in a month 24
25. System interfaces Network interface: Siemens - FTAM/CORBA Ericsson - CS3 Nokia – CORBA Comverse – HIA Alcatel – XML/Telnet Huawei - IN Access bearer interface: Interface for customers to access mobiquity® services ISMS USSD VR J2ME STK GPRS NSDT NFC Banking interface: Flexcube - XML Brains- ISO8583 Sparrow - ISO8583 VisionPlus – TCP/IP Euronet – ISO8583 Web interface: Interface for agents, partners, customer care and system users to access and manage mobiquity® application Interfaces with remittance hubs: Western Union Belgacom Biller / Merchant network interface
26. Recognitions mBillionth South Asia Awards 2010 for mobiquity™forBest mBusiness and Commerce solution Mobile Messaging Congress Award 2010 for mobiquity™forBest Mobile Financial Services solution mobiquity™shortlistedfor Best Mobile Money solution by GSMA Global Mobile Awards mobiquity™shortlistedfor Best Mobile Money solution by GSMA Global Mobile Awards mobiquity™ shortlisted for GSMA Mobile Asia Awards mBillionth South Asia Awards 2011 for mobiquity™forBest mBusiness and Commerce solution 2010 2007 2008 2009 Win Golden Peacock Award 2008 for mobiquity™MonetHub NASSCOM Innovation Award 2009 for mobiquity™mobilemoney solution Aegis Gram Bell Awards 2011 for Innovation in Mobile Money Golden Peacock Innovation Award 2007 for mobiquity™mBanking 2011
27. Case Studies
28. Barclays India: The bank in your mobile Sole reliance on the ‘bank branch route’ limits services accessibility In India foreign banks are allowed to open only 12 retail branches in a year Broad base reach and extend convenient access to banking services Need Convenient banking access Banking Customer 2.0 Deployed mobiquity to overcome supply constraints and extend convenient banking services ‘ Branded Hello Money’ the service allows customers to conduct fund-based transactions (pay bills, transfer money to own and third party account ) as well as non-fund transactions, Solution Quality of Experience Approximately handles 60,000 transactions monthly 70% of total Hello Money users actively use services every month Average number of transactions per active customer equals 6.16 Results Personalized Services
29. M-Shop: An engaging shopping experience India’s second largest GSM operator with 147 million subscribers Differentiate its services brand by tapping into India’’s fast-growing digital payment market Need Launched ‘M-Shop’ in 2010 to provide convenient secure, on-the- go shopping experience to consumers Service links customer’s credit card to a mobile wallet account Currently, M-Shop has cemented alliances with over 50 merchants Users can purchase airline tickets, shop for gifts, book movie tickets, subscribe to magazines, recharge pay-TV connection, pay utility bills and carry out top-ups using their mobile phone Solution Customer uptake An approximate 6% of customers with credit cards use M-Shop
30. Axis India: Empowering low-income unbanked migrants Need Solution Results Axis is the third largest private sector bank in India Improve NII performance by mobilizing zero interest mobile-wallet accounts Bring unbanked, domestic migrants, a representative base of 100 million people into the banking mainstream 57% migrants use informal channels to remit money Launched ‘ MyCash’ a convenient, low-cost, mobile money transfer product for unbanked migrants together with Idea Cellular, one of India’s largest GSM operators, with 100 million customers Allows users to conduct wallet-based and over-the counter transactions at authorized partner outlets using a USSD service code Launched service pilot along a single inter-city remittance corridor (Mumbai-Allahabad) With 2,000 registered users, the service is handling 3,000 transactions monthly Average transaction size is USD 20 NII – Net Interest Income
31. Summary
32. www.comviva.com Thank You
33. Global Mobile Commerce Trends
34. Mobile Financial Industry Evolution Experiment with mobility as a customer service channel Cost saving Mobile - a differentiator Source of revenue Transactional services led Mobile - a strategic imperative Key revenue source Objectives Airtime top-up Balance enquiry Mini-statement ATM/Branch locator Funds transfer Bill payments Remote payments Remittances Cash in/out Salary Transfers Proximity payments Experience - LBS Loyalty Savings Interoperability Functionality
35. Factors influencing mobile financial services Developed Markets Emerging Markets Poor banking infrastructure Low internet penetration High mobile penetration High internet penetration High mobile penetration Location based services Economic & Technological Factor Socio and cultural factors High percentage of emigration Cash based societies Card payment legacy Tech Savvy Stimulating Factors Inhibiting Factors
36. Tale of Two Economies Developed Economies Banks or Telco dominance in MFS is dependent on the market conditions
37. Regional Mapping Payments All Services Internet Banking on Mobile, Payments mBanking/Remittance Inward Remittance , Mobile Money
38. mPayments Segmentation Remote Payments Proximity Payments Remittance Talk Time Transfer Phone-phone money transfer Person to Person (P2P) Person to Merchant (P2B/M) Utility bill payments Air time top-up Online payments OTC payments Toll / Transit / Parking Event ticketing Salary transfer Government benefits Collection of receivables Business to Person (B2P) Cash management Business to Business (B2B)
39. Mobile the convergence factor CONVERGENCE Cash Mobile Debit Cards Credit Cards Online Payments Coupons/Loyalty Points Clear convergence of online and offline instruments into Mobile
40. Customer Segments and Ease of use New Segment Banked Customers: Gen X Banked Customers: Gen Y Unbanked Customers Merchants Rural population and urban poor including migrant population - Cab drivers, security guards & other skilled workers Money is paper currency Inertia to adopting new technology unless already proven by mass adoption Small mom n pop shops, “Kirana Stores” Large volume small value business, Small average ticket size of the transaction. Mobile POS Proposition 20-28 yrs., first jobber at corporate / BPO / Software Lured by the gizmo appeal of technology – Multimedia mobile, You Tube, iPod, et al 30+, mid-senior level corporate, Self- employed professional Aware or active user of remote banking services Convenience Excitement of NEW technology Security concerns Change & Counterfeit Currency
41. Bearer Channel Driving Ease of Use Single platform enabling multiple services and multiple access channels